Finally, I should note that while I use the term urban tribe and its subcategories, in general young people in Mexico City reject identifying themselves in such terminologiesâ€”goth, rasta, etc.â€”even if they otherwise appear fully immersed in a specific subculture.
The Dervaes assert that they are protecting a legitimate business interest, and that their trademark of the term "urban homesteading" prevents corporations from doing the same thing.
Will they have to cede to the demands of the Dervaes Family to stop using the term "urban homestead?"
Critics such as blogger Crunchy Chicken claim that this trademark is unenforceable, since the term "urban homestead" has been in use since at least the 1970s.
An eco-enthusiast in Pasadena, Calif., recently trademarked the phrase "urban homestead" and is now warning the authors and publishers cranking out urban-homesteading how-to books not to tread on the turf he has tried to fence in.